Colorado’s Web Design Agency
Why Your Business Needs A High-Quality Website
Your business has many needs in order to be the most successful business possible. Among the things that you will need to have is a great website. A great website will do many things for your business. It will be your online storefront, your marketing campaign, the place for your clients to gather information about your company, as well as the way you sell to your clients. All of this is important in the modern business world.
Every company should have a responsive web design to reap the following benefits:
Web Design Makes Your Marketing Effective
Marketing your company is one of the biggest objectives of your website. This is because you will be able to utilize content, pictures, and videos to market your company. These are the same things that will help in marketing your website, so you will actually bring in more people than just those that you are already doing business with. This will allow you to get the kinds of results you are looking for in your website and in the future of your business.
Web Design Helps You Make Repeated Sales
Retaining customers is about five times less expensive than the cost of acquiring new ones. A great web design can make it possible to retain your customers. A repeat customer is much more likely to make multiple purchases over time because they already know and trust your company. By asking your customer to register or create an account on your page, you can offer them membership perks or loyalty discounts and greatly improve customer satisfaction, especially with an eCommerce store.
Web Design Allows You to Offer Exceptional Value
When you invest with a high-quality website designer, you can add features to your website that offer extra value to your customers. These would include a newsletter, blog, reviews, white papers, downloadable PDFs, or infographics. If a customer has a reason to visit your site again, they may be more likely to see something interesting and make another purchase or share your content with their friends.
Web Design Builds Your Brand
Branding has always been a challenge for many companies, whether they have large budgets or not. Utilizing social media design elements will allow the website developer the opportunity to help its clients achieve greater prowess in branding their message, products, or service.
The bottom line.
We live in the digital age where various forms of media, such as video, smartphone apps, pictures, customer reviews, and more, should be integrated into company websites. People are not only more familiar with these features, but they are also starting to expect them. Each company should consult with their website designer to see which of these makes sense to add to their website design for the greatest impact on their bottom-line.
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Why Do You Need an eCommerce Website?
Explore the Benefits of a Digital Storefront
A regular storefront is only accessible to those people who happen to drive past your business. If you do not have a very visible location or you are a digital start-up without a location at all, it is impossible for your actual storefront to do its job. An eCommerce website acts as your storefront. Best of all, with the right marketing, your storefront is visible to more people than just those in your immediate area.
Marketing Through Your eCommerce Website Effectively
Marketing your company is one of the biggest objectives of your website. This is because you will be able to utilize SEO content, pictures, and videos to market your company. These are the same things that will help in marketing your website, so you will actually bring in more people than just those that you are already doing business with.
This will allow you to get the kinds of results you are looking for in your website and in the future of your business.
Provide Useful Information to Your Clients
Your clients want to be able to learn about your business, but they also want to make sure that you know what you are doing. On your website, you can provide the kind of information that proves that you know what you are talking about.
This can include articles in which you talk about the kind of work that you do and show what you know about it. The different articles, videos, and pictures can help you to display your expertise on the different products or services that you offer.
This will make your clients and potential clients trust you even more.
Sell Your Products and Services
Of course, after everyone in your business has gone to sleep and the business is all closed, an eCommerce website is still open for business. As long as you are using something as secure as managed VPS hosting, you will be able to provide access to your clients to buy through your website all throughout the day and night.
Managed hosting will allow you to feel secure in taking financial information at all hours of the night through your website because you will have a secure hosting service protecting all of the information from those that would try to steal it from you. Managed VPS hosting services provide a firewall that makes sure you are getting the security and protection you need.
All of these things show you exactly why you will need to have a great eCommerce website. As long as you are making sure that your website follows these guidelines, you will get even more from it.
How is your website performing? Get your free website audit tool to check the health of your website now.
SEO and Social Influence Web Design
6 Killer Tips for Easier Design with WordPress
If you can’t afford a quality web designer right now, here are 5 of the most important web design techniques used by agencies around the world.
WordPress is the ideal software for powering new small business websites. The open source platform is capable of creating a functional and professional website with just a few hours of work, and it has been developed specifically with SEO for small business in mind. Even better, it is completely free and requires very little technical knowledge to use.
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1. Stay in Your Budget
The majority of new start-ups struggle with financial constraints and escalating expenses during the early months of business. The pricey fees of hiring a web developer can be difficult to accommodate, even for start-ups who recognize the importance of having a small business website for promotion and brand awareness. WordPress is an excellent solution for building websites because it costs absolutely nothing to use. The open source platform is free to install, and new start-ups with a strict budget can easily create a professional and effective website.
2. Learn to DIY
It may seem like an obvious solution, but hiring a third-party web developer is not always the best path for new businesses. Most new businesses don’t know what they need, and it can take time as they try to decide exactly what they want their website to be for. New small businesses are advised to do as much of the work themselves as possible. WordPress is easy to use and can be set up in minutes (many web hosts have WordPress pre-installed on new domains), and a WordPress powered website can act as a working prototype which new businesses can refine and change over time to suit their changing needs and requirements.
3. Add Extensions That Support Businesses
WordPress has an extensive library of plugins and themes which can be installed on any new website. Many of these extensions have been developed to improve the functionality and usability of business websites. The WP e-commerce plugin, for example, can quickly create an e-commerce shop with a shopping cart and checkout functions capable of processing transactions and payments. Typically, such features would require a professional web developer to code and integrate, but the WordPress library means that anyone can create a fully operating business website from scratch.
4. It’s Easy To Add New Content
At its core, WordPress is a blogging platform. This means that it was developed to easily support the composing and publishing of new content without authors having to worry about coding in HTML or following style guidelines. Although the capabilities of WordPress have grown substantially as its plugin library has developed over the years, it is still one of the most efficient content management systems available. This means that small business websites can easily add new content whenever they want, and the simplicity of the WordPress interface means that the running of the website doesn’t have to be left in the hands of a pricey web developer or the most technical minded employee. Anyone familiar with a word processing software will be able to update their business website from a computer or mobile device with just a few clicks.
5. Create SEO-Friendly Elements
WordPress is the ideal solution for SEO for small business. The architecture of the content management system has been optimized so that new websites are easily found by search engine crawlers and trackers. Key SEO principles, like image optimization, meta tags, and page descriptions, are all easily maintained and edited using WordPress. There are also many plugins available that can greatly improve the SEO capabilities of small business websites powered by WordPress.
New start-ups eager to make an impression with their business website will benefit from the features offered by WordPress. A content management system is an excellent tool for new start-ups, and it can serve as an effective stepping stone until the business is successful enough to hire professional web developers and SEO experts who can improve and expand their website.