When you’re looking for websites to guest blog and submit articles for SEO, it’s hard to be focused on anything but getting that content published for link building purposes and to amplify your online footprint. When you get your content published, you probably do (and should) feel a sense of accomplishment. Everyone strives to place content on a website that’s relevant to their target keywords, business niche, blog topic, etc., but sometimes you get an extra bonus and don’t even realize it! Look around the site on which you’ve scored a guest blog or article post and you may find that you have achieved co-citation.
Begin at the Beginning
Co-citation is also known as citation SEO, co-citation analysis, co-citation SEO, SEO co-citation or any combination of those words. It all means the same thing.
Now to define it! Let’s use the example of a business that sells products for cats. Your website is all about cats—information about cat health, cat behavior, cat breeds, and so on. You make money by selling products for cats (food, toys, litter box supplies, etc.). First you attract cat owners to your site with your great content (aka content marketing) and once they’ve come to your site, you sell, sell, sell! To attract cat owners to your site, you want to rank on variations of keywords such as “cat health,” “cat toys,” “feline health,” “cat behavior” and so on. Your onsite and offsite content includes your targeted keywords.
Who’s With You?
Co-citation comes in when you post your content offsite. Say you submit your article to xyz.com and it gets published with a link back to your website. That’s already a pretty great accomplishment for SEO! Now you’ve got that awesome link on xyz.com. Who else has links on xyz.com? You look around and see that some of the content on xyz.com has been linked to authoritative sites such as Wikipedia and pets.webmd.com. Because xyz.com has links to those sites that are quite highly ranked on the keyword “cats,” the link you got on xyz.com is even more valuable. You get a little boost from having your link associated with links to those authority sites.
Co-citation and…What Else?
Many factors determine the strength of a backlink, and co-citation is just one of those factors. When you’re working on your offsite content marketing, (in the wake of the many Google algorithm updates, content marketing is a must!), you should also consider:
The website’s Page Rank (scale of 1-10)
The website’s Domain Authority (1-100).
If either is on the lower end, it may not be worth your time and effort to get a post there. But if it’s a site that’s relevant to your niche and has other appealing qualities, such as links to authoritative sites, go for it.
Use Co-Citation to Sell Yourself
If you’re in the business of selling SEO or providing SEO services, tell your clients, prospects, whomever…what you know about co-citation. They will be impressed by your knowledge of co-citation and your acute insight into SEO.