Google Adwords is well known for being one of the best and quickest ways to get very targeted traffic to your website landing page and drive sales. It is pretty easy to go in and create an Adwords account and get started. However, before diving in for the first time, it’s helpful to know a couple of things, namely:
Setting Up And Managing An Effective Ad Campaign Is Not Easy – Whereas setting up your Adwords account is a piece of cake, the process of setting up and managing an ad campaign is a massive beast indeed. Because Google Adwords is the biggest online advertising platform around at the moment, they have had to implement a vast range of different options to cater for advertiser’s needs.
This means that without the proper Adwords training, it can be challenging for a beginner to understand what is relevant to their needs or not. For this reason, hiring an Adwords trainer is a good option, as they can provide the know-how necessary to help you save time, expense and avoid frustration when setting up your campaign.
Look Out For Free Advertising Vouchers – There are often free Adwords coupons or vouchers on offer, so it is worth checking around before starting an account. Most web hosts will also have these vouchers available. This means that you can try out Adwords and become familiar with the system with no expenditure necessary at the beginning. Your Adwords Trainer may also be able to inform you of any good vouchers going at present.
Your Landing Page Should Be Optimised Before Setting Up A Campaign – Before purchasing ad space that will direct traffic your way, it is worth making sure that your landing or sales page is both optimized and has analytics installed. Making sure it is optimized will ensure that your money is not wasted on advertising that doesn’t lead to sales or conversions. Having analytics installed helps you quantify your conversions. Once again, having an Adwords Trainer, they can also advise you on how you might go about optimizing your landing page.
Understand That Managing An Account Takes Time – A common mistake for people starting an Adwords campaign is that they set it up and forget about it. However, to effectively manage an Adwords account, one should make sure that they keep monitoring the results, and often split testing is required to identify the most useful parts of your campaign. Adwords training will teach you how to do this effectively and help you minimize the amount of time needed to do this.
There Are Other Online Advertising Platforms Out There – Although Google owns over a whopping 60% of the market share when it comes to online advertising, once you have fully maximized the potential, it may be worth considering other platforms such as Bing or Yahoo. Social networking sites such as Facebook also offer to advertise as well. As more social networks are rolled out and some become quite popular, it is always worth considering new avenues for your online advertising.