Responsive web design is fast becoming the norm for the business landscape, not a luxury. With the plethora of new businesses entering the Internet landscape daily, potential customers simply have too many choices to deal with any website that does not present itself in a visually compelling manner.

What is Responsive Web Design?

Put simply; responsive web design is making a website as easy to navigate as possible.

With the advent of mobile technologies on different operating systems, more people are surfing the Web on the go than ever before. Websites without responsive web design will show up in unpredictable ways on these different operating systems. Viewers may not be able to find the information that they need, pictures and text can become mangled and third-party applications may or may not show up. All of this can add up to a bad first impression that can quickly become the last impression.

Responsive web design helps the website that you design show up predictably no matter the operating system that it is being viewed upon. This creates a homogeneity that can be controlled in a marketing scheme.

How Does Responsive Web Design Help Business?

Internet marketing experts have conducted studies that compare the number of clicks that a site visitor must perform with the tendency of the site to fully convert the visitor. One less click means a 22% better chance that the site visitor will finish the site visit and purchase a product, participate in an information grab or bookmark the page. Responsive web design is one of the easiest ways to reduce this click count and expand the number of customer conversions that your business enjoys.

Responsive web design allows pictures to resize themselves according to the size of the viewing screen that the website is being shown on. It will also make sure that text and pictures remain in proportion to each other.

Responsive web design helps to ensure that the third-party applications that you place in your website design show up. If the mobile device does not have compatibility with that application, it will not necessarily affect the rest of the website negatively. Some designs can even remove that feature completely from the website so that the viewer will never know that it was there in the first place.

All of these small changes add up to dollars at the end of the day. With responsive web design, you can make sure that the most important parts of your website are easily accessible to your audience, an invaluable tool in ensuring that your sales process begins smoothly.

Michael Wood has written many blogs on the topic of responsive design and regularly contributes to sites such as Web Design Dudes and Web Blogger.